Uncertainty, What Uncertainty?

Uncertainty is one of the most over-used words of recent times, featuring in large letters in any word cloud created on media commentary. Indeed, some go so far as to say that in 2016, history began another chapter.

So is the world really becoming more uncertain or does it just feel that way?  What are the major trends underpinning this insecurity and can we use this knowledge to start visualising what our world might look like in the mid-century?

Technological advances

Technological developments continue apace, into aspects of our lives not predicted just a few years ago.  This will have significant implications for the type of companies and jobs in the future and in how business operates.

The internet and the Cloud is reducing costs and removing barriers to entry around the world, whilst enabling the reality of virtual teams sited across separate geographies but operating as cohesive units.

Social media brings international transparency to business with impacts on new markets, brand perception, quality of offering and on the recruitment and retention of people.

Leaders will have to narrate a clear vision for their people to follow.

The rise of wearable technology, including inventions to monitor neural responses, creates tremendous opportunities for consumer markets and scientific advancement.

Job eradication by automation

Artificial intelligence and the rise of robots will see jobs redefined or eradicated on an unparalleled scale – researchers believe that almost half of today’s jobs will be automated by 20341 – many tasks performed by ‘experts’ following a defined set of rules are susceptible to automation, even expert radiology.

Data and more data

The volume and speed of data now available brings both benefits and huge challenges, to manage this and recruit people with the skills to interpret and use this effectively.

A leader’s decisive navigation of information becomes paramount; when and what to use.


Alongside these developments, is the minefield of technological risk.  With a rising chance of cyber-attack, (78% of UK companies have been attacked over a twelve month period2), businesses are still underprepared for the financial and reputational damage. Growing sophistication in attack methods, requires continual updating of plans against this.

Population changes

Growing and ageing population


An ageing population will bring new market opportunities and unprecedented demands on a smaller working population, along with a greater generation mix in the workplace.  By 2040, it is estimated there will be more older citizens than children3.


The march of people to cities is escalating quickly with projections of 41 mega-cities with 10 million inhabitants or more by 20304.  This risks straining infrastructure, services, the environment and employment opportunities to levels greater than many national states can provide, leaving governments struggling to meet basic housing, transportation and sanitation needs and risking social stability.  What this means in the future for governments to coordinate economic and political resources for sustainable urbanization, remains to be seen.

Economic and political shifts

Eastern powerhouse

Economic power is shifting away from the West, towards the East with countries like China and India accelerating their share of global cash flow.


Leaders will have to navigate greater complexity in different political, legal, regulatory and cultural environments, and spot the opportunities in quite different emerging consumer markets

Economic ambiguity and volatility

Global economic growth is sluggish with unexpected political outcomes at the forefront of this – Trump’s election, a possible spat with China and even Marine Le Pen’s poll ratings – are creating insecurity in markets. The UK’s exit from the European Union and the US President’s withdrawal threats from trading deals gives further uncertainty. Companies with complex multi-national supply chains face ever-more complicated tariffs.

Volatile economic conditions are not helped by fluctuating oil production seeing growth in international trade at its lowest since 2007.  Places like the Eurozone are relying predominantly on Germany to continue to drive growth.  The looming Italian banking crisis, together with Greece’s debt load, could become potentially explosive jeopardising the European Union’s stability.

Rising populist politics

The 2008 financial crash, lagging wage increases and increased wealth inequalities has transformed into a growing distrust of politicians.  Rising support for anti-establishment parties has upset the political equilibrium of many Western